A deep understanding of your market and target customers is crucial to your company's success. Which markets offer the best fit for your technology? Which customers are most profitable for your business? Mixtur gets you the answers through market research and analysis of your offering's features and benefits as they apply to your target audience.

Market Research

Great marketing strategies and tactics are based on great knowledge, but getting that knowledge can be a daunting task. The information you need is out there somewhere: in analyst reports, in the heads of your sales people, customers or channel partners, or on a competitor's Web site. We do the homework for you so your plans are based on fact instead of a set of loosely-held assumptions.

Our homework can uncover macro elements such as target verticals, market potential, and competitive landscapes. We can also discover key micro elements at the target customer level, such as job titles, media consumption, buying processes and pain points.

Working together we will scope out what you need to know, and then use the appropriate primary and secondary resources, focus groups, and surveys to get the answers. Our deliverable will be an insightful report that has real value throughout your organization.

Problem / Benefit / Feature Analysis

Often technology companies are guilty of developing "cool" products and features, without truly understanding what problems their target customers are trying to solve. Through primary and secondary research we help you discover what your target customers care about the most, and sort out the "must have" from the "nice to have" features. From this work you'll understand how to develop and position products that offer compelling solutions to real-world needs.