When you have a specific marketing program, campaign or piece of content that needs to be delivered, Mixtur helps with smart and creative marketing execution services. Whether we do the work in-house or manage agencies on your behalf, our focus is on delivering compelling content that moves targets through the sales cycle and campaigns that are highly measurable and cost-effective.

Although each project is different, our process is the same. We start by producing a creative brief that outlines the objectives of the project, the target audience, key messages and other pertinent information. It is only after you have approved the brief that execution begins. By doing our homework upfront and having a clear agreement about the key aspects of the project, we can execute with speed, efficiency and excellence. This approach can significantly cut project timelines and budgets.

Customer-Facing Content Development

We produce brochures, datasheets, demonstrations, case studies, and Webinar content that make your story compelling and help move targets into customers.

Sales Tools Development

When your sales team or channel partners need help in preparing calls, or on-message presentation materials, Mixtur can help. We develop sales tools such as Concise Selling Guides and Competitive Briefs to arm your sales team with the information they need to win more often, as well as provide great "leave-behind" content that continues to make an impact long after the sales call has finished.

Web Design and Development

Whether you need a new web site, the overhaul of an existing site, or a campaign landing page, Mixtur applies best practices in design, usability, and search engine optimization (SEO) to develop an attractive, user friendly site that speaks to your target audience. Our flexible design, production and site maintenance services allow you to choose the level of support that meets your needs.

Online Marketing

We can help you make sense of the increasingly complex world of online marketing and develop a program to apply the most relevant tactics and tools to achieve your goals. From search engine optimization (SEO), to search engine marketing (organic search, paid search), pay-per-click (PPC) and banner advertising, email marketing, blogging and program tracking and metrics, Mixtur stays on top of online marketing trends and technologies so you can remain focused on your core business.

Direct Response Campaigns

We design and execute cost-effective online and offline direct response campaigns to meet your business objectives. Whether you need to generate leads, online sales, or trial downloads of your product, we can help every step of the way. We start the process by giving you detailed projections for your campaign, and ensure that we have a way of measuring key success indicators. We test and learn from each campaign and strive for continuous improvement of our metrics.

PR Initiatives

Earned media can produce powerful returns, especially when supported by well developed corporate and product messaging and positioning. From one-off product launch releases to full scale PR planning and implementation, and everything in between, Mixtur delivers PR results.

Advertising Campaigns

When the plan calls for advertising to build awareness for your product or brand, we design and execute the right mix of either online or offline programs that have an impact without breaking the budget.

Branding and Identity Development

A strong, unique identity for your company or product is often one of the fundamental elements needed to support marketing initiatives. We work closely with you to develop a brand and associated identity elements – from a logo and tagline to business cards, letterhead, and collateral templates. We can also prepare detailed style guides to ensure consistent representation across your company and with channel partners.