Summary

Get the "411" on search engine optimization and search engine marketing.

Do you want to increase your exposure – for sales or awareness – on the most popular search engines? Are you curious about Google AdWords and what it could do for your business? Are you wondering why you should care about "inbound links?" If you answered yes to any of these, then this workshop is for you. You will walk away with an understanding of the difference between search engine optimization and search engine marketing, as well as a list of steps you can take to leverage "search" to help prospects find you on the Internet.

During this session, we will walk through the top ten keys to optimizing your website for search engines, including exploration of page titles, descriptions, keywords, content, inbound links, site/directory registration, and site maps. We will demonstrate the difference between organic and paid search, and show you how to set up and track a Google AdWords campaign. In addition, you will learn about other tools and resources that can help you make the most of search engine marketing.

Growing Your Business with Marketing Basics – Four-Part Workshop Series

We have designed this four-part series of marketing workshops with the small business owner in mind. Whether you are an established business, a new business just getting started or a solopreneur, you will walk away from any of our workshops with actionable and measurable ideas for growing your business through marketing.

Growing Your Business with Marketing Basics is a four-part workshop series produced in collaboration with Business Confluence. The series includes the following sessions:

Sessions can be purchased individually or as a group for additional savings. Be sure to register early as space is extremely limited.