Summary

Learn the ins and outs of email marketing to build long-lasting customer relationships.

Whether you want to retain and grow your existing customer base or nurture new prospects, email marketing is a program that every small business should consider. It is one of the most cost effective ways of building relationships and is very easy to implement give the vast array of tools now available on the market. But, you need to know the rules and best practices of email marketing or your efforts could backfire on you.

During this session, we will introduce you to email marketing for small businesses and organizations. Topics covered will include the benefits of email marketing and eNewsletters, best practices, what works (and what doesn’t), CAN-SPAM, permission-based lists vs rented lists, and email marketing service providers. We will also look at examples of eNewsletters – good and bad!

Growing Your Business with Marketing Basics – Four-Part Workshop Series

We have designed this four-part series of marketing workshops with the small business owner in mind. Whether you are an established business, a new business just getting started or a solopreneur, you will walk away from any of our workshops with actionable and measurable ideas for growing your business through marketing.

Growing Your Business with Marketing Basics is a four-part workshop series produced in collaboration with Business Confluence. The series includes the following sessions:

Sessions can be purchased individually or as a group for additional savings. Be sure to register early as space is extremely limited.