Summary

Identify cost-effective PR and promotional tactics that can position you ahead of the competition.

When the economy starts to slow down smart business owners and marketers know that ramping up on PR and promotion can help you strengthen your marketplace positioning and beat out the competition. We are huge fans of leveraging earned media (vs paid media, such as print advertising) and promotion through partnerships and co-marketing, and have compiled a long list of no and low cost ideas that you can put to work for you, even during a recession!

During this session, we will discuss story development, the anatomy of a press release, the DNA of journalists and bloggers, online newswires, and the importance of co-marketing with companies offering complimentary products or services. We will also review no and low cost promotional ideas, and help you identify 2-3 concepts that will work for your business.

Growing Your Business with Marketing Basics – Four-Part Workshop Series

We have designed this four-part series of marketing workshops with the small business owner in mind. Whether you are an established business, a new business just getting started or a solopreneur, you will walk away from any of our workshops with actionable and measurable ideas for growing your business through marketing.

Growing Your Business with Marketing Basics is a four-part workshop series produced in collaboration with Business Confluence. The series includes the following sessions:

Sessions can be purchased individually or as a group for additional savings. Be sure to register early as space is extremely limited.