Summary

Discover the secrets to producing a well-crafted website or fixing a website that isn't working for you.

With so many people using the Internet to research or purchase products and services in their personal and professional life, it would make sense to think that every business needs a website. We believe, however, that it is better to not have a website at all if yours makes you look bad or confuses your audience! To be effective, your website must be well-crafted and promoted!

During this session, we will uncover the secrets to ensuring that your website addresses the needs of your audience while helping you achieve your business goals. Topics will include understanding your audience; considering design, navigation, and usability best practices; attracting customers to your site (including an introductory look at search engine optimization); selling online; analyzing web site statistics; and, developing good content.

Growing Your Business with Marketing Basics – Four-Part Workshop Series

We have designed this four-part series of marketing workshops with the small business owner in mind. Whether you are an established business, a new business just getting started or a solopreneur, you will walk away from any of our workshops with actionable and measurable ideas for growing your business through marketing.

Growing Your Business with Marketing Basics is a four-part workshop series produced in collaboration with Business Confluence. The series includes the following sessions:

Sessions can be purchased individually or as a group for additional savings. Be sure to register early as space is extremely limited.