There is more to online marketing than just having a web site. Search engine optimization, paid search, banner advertising, email marketing, landing pages, conversion rates, and traffic analysis are just some of the concepts marketers must understand and know when to apply. Armed with an understanding of the tools available to you, and which will achieve the desired results, online marketing techniques can help you cost effectively build awareness, generate leads and communicate with customers, partners and constituents.

The West Sound Technology Association's (WSTA) new Marketing SIG presented a panel on the world of online marketing tools and tactics. Panelists included Jeanette Mifsud, a Web marketing/direct response specialist and Senior Director, Product Marketing Services with Mixtur Interactive, a Bainbridge Island-based strategic marketing firm; and Michael Clark, Regional Development Director with Constant Contact, a leading provider of email marketing and survey products for small businesses and organizations.

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