Kingston, WA and Alexandra, New Zealand -- June 5, 2007 -- Mixtur Interactive, Inc., announced today that it has been selected as the U.S.-based marketing agency for tika limited, a designer and wholesaler of merino apparel grown and manufactured exclusively in New Zealand.

Mixtur will manage press relations, industry outreach, and event planning and on-site coordination for all of tika's U.S.-based events. tika is scheduled to launch its line of soft, lightweight, natural and sustainable 100% pure New Zealand merino t-shirts at two major U.S. apparel industry events: MAGIC Marketplace, one of the largest shows for apparel retailers, manufacturers and distributors, in Las Vegas, NV, in August 2007; and the Outdoor Retailer Winter Market, in Salt Lake City, UT, in January 2008.

"In evaluating U.S. marketing partners, we looked at agencies that shared our commitment to sustainable business practices, had a track record of working effectively across time zones and continents, and could help us as needed with any marketing challenge," said Barbara Anderson, managing director of tika limited. "When it came down to the final selection process, we felt that Mixtur had the broad experience, creativity and flexibility we needed in a marketing agency."

Mixtur will also provide tika limited with guidance on sales distribution in the U.S., European, and Canadian markets.

About Mixtur

Mixtur is a strategic marketing agency that accelerates the success of technology and consumer companies through the right mix of marketing strategies and tactics. Founded by seasoned technology marketing professionals, Mixtur's Virtual Marketing Team approach delivers on-demand marketing expertise in all aspects of the marketing mix, including research, planning and execution services. Based in the Seattle area, Mixtur's clients include software, IT infrastructure and services, Internet, and web-based services firms, along with select retailers and non-profits. For more information visit http://www.mixtur.com, email This email address is being protected from spam bots, you need Javascript enabled to view it , or call +1.206.965.9505, x2238.

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