With so many people using the Internet to research or purchase products and services in their personal and professional life, it would make sense to think that every business needs a website. We believe, however, that it is better to not have a website at all if yours makes you look bad or confuses your audience! To be effective, your website must be well-crafted and promoted! Discover the secrets to producing a well-crafted website or fixing a website that isn't working for you.

When the economy starts to slow down smart business owners and marketers know that ramping up on PR and promotion can help you strengthen your marketplace positioning and beat out the competition. We are huge fans of leveraging earned media and promotion through partnerships and co-marketing, and have compiled a long list of no and low cost ideas that you can put to work for you, even during a recession! Learn about story development, the anatomy of a press release, the DNA of journalists and bloggers, online newswires, and the importance of co-marketing with companies offering complimentary products or services.

Whether you want to retain and grow your existing customer base or nurture new prospects, email marketing is a program that every small business should consider. It is one of the most cost effective ways of building relationships and is very easy to implement give the vast array of tools now available on the market. But, you need to know the rules and best practices of email marketing or your efforts could backfire on you. Discover some of the secrets of email marketing for small businesses and organizations during this 2-hour workshop.

Do you want to increase your exposure – for sales or awareness – on the most popular search engines? Are you curious about Google AdWords and what it could do for your business? Are you wondering why you should care about "inbound links?" Get the "411" on search engine optimization and search engine marketing. And get savvy about the tools and resources that can help you make the most of search engine marketing.